Central Pattana is expanding its 5-year business plan by developing a new mixed-use model to enhance quality of life, announcing an investment of 14 billion baht in "Central Nakhon Sawan" and "Central Nakhon Pathom," set to open in Q1-Q2/2024, aiming to create potential cities and help partners grow nationwide.

Central Pattana Public Company Limited, the leading sustainable real estate developer in Thailand and developer of Central shopping centers, residential properties, office buildings, and hotels across the country, reaffirms its leadership in Retail-Led Mixed-Use Development. As part of its 5-year business plan (2022-2026), it has announced new mixed-use projects: Central Nakhon Sawan opening in Q1/2024 and Central Nakhon Pathom opening in Q2/2024, with a total investment of 14 billion baht. These projects aim to create new landmarks in the city center, enhancing the economic and tourism potential of the provinces and improving the quality of life for residents. The plan also includes assisting partners in expanding their businesses through improved logistics efficiency and targeting new high-income urban lifestyle segments, along with synergy within the Central Group through a new concept never seen before.

Watch the video of the two projects by clicking here.

Mr. Chanawat Uea-Watanasukul, Chief Development and Commercial Officer of Central Pattana Public Company Limited, stated, "The expansion of Central Pattana's Retail-Led Mixed-Use Development is committed to creating a strong Sustainable Ecosystem. According to our 5-year business plan, we are investing over 120 billion baht in our core businesses and expanding projects across more than 30 provinces nationwide, clearly emphasizing our role as a Place Maker that pioneers potential cities while enhancing the quality of life for people and communities, and helping partners Scale Up their business expansion, contributing to driving the economy and fostering prosperity for the country, as seen in the successful mixed-use project Central Korat, along with projects already in the pipeline such as Central Ayutthaya, Central Sriracha, and Central Chanthaburi."

The Upscaling of Retail-Led Mixed-Use Development aims to elevate the new mixed-use model further, focusing on large-scale project development, community integration, and a clearer enhancement of quality of life as follows:
1) New Frontier of Mixed-Use Development: Utilizing new approaches that integrate Sustainability as a standard for future project developments and creating a Master Plan that connects to Neighbouring Components, significant landmarks in the city, and surrounding communities.

2) Urban Township: Elevating the potential city of Nakhon Sawan, which has the potential to be an economic hub and gateway to the north, and Nakhon Pathom as a Center of Satellite City accommodating urban expansion. In both locations, Central Pattana is pioneering future mixed-use projects that focus on health & wellness, multi-generational lifestyles, nature, art & culture, and increasing shared spaces for communities.

3) Customer & Tenant Centric: Every time a new project is expanded, we consider purchasing power and lifestyle by using Data-Driven Customer Insight from The 1 and various investments from both public and private sectors, enabling us to create projects that deeply meet customer lifestyles and help partners offer merchandise mixes that target specific groups, expanding growth opportunities nationwide. Additionally, the synergy within the Central Group is developing new concepts that align with the projects.

With the success of expanding projects nationwide, Central Pattana's strength lies in accurately identifying potential and penetrating new economic cities. The new projects Central Nakhon Sawan and Central Nakhon Pathom aim to "create new cities targeting high-income groups with urban lifestyles and expand business opportunities for partners."

Central Nakhon Sawan – The Elevating Gateway to the North aims to create a new economic city with a mixed-use project in the city center, catering to a Multi-Generation Community, with a project value of 5.8 billion baht on 42 rai of land, including a shopping center with a GFA of 76,000 square meters, set to open in Q1/2024, a 200-room hotel, condominiums, and a large 2-rai Urban Park. Additionally, there will be a Neighbouring Component such as a leading hospital integrated into the project's Master Plan.

1) New Rising Economic City: The economic center of the lower northern region
• Gateway to the north and located along the North-South Economic Corridors (NSEC) and the government's mega-project plans such as the high-speed rail line to the north, the double-track railway from Nakhon Sawan to Mae Sot, and the northern railway extension.
• Logistic Hub: Central Nakhon Sawan will be another important hub connecting Central Pattana's projects in the central and northern regions, helping to connect the dots and enhance logistics efficiency for tenant partners in expanding business opportunities.

2) Hub of Cultural Tourism: A tourist city with Thai-Chinese cultural identity, Pak Nam Pho, the origin of the Chao Phraya River, has the third-largest Chinese community in the country, and the Chinese New Year festival is one of the major festivals in the province, second only to Bangkok and Phuket. The design within the shopping center will highlight Local Essence, blending Thai-Chinese Culture as another attraction that will make Nakhon Sawan more than just a transit city, but a must-visit tourist destination.

3) Affluent Multi-Generation Families: A target group of affluent Thai-Chinese families with diverse age ranges and urban lifestyles.
• GPP (Gross Provincial Product per capita): Over 120,000 baht per year, comparable to Khon Kaen.
• Household Income: Over 21,000 baht per month, higher than Chiang Rai.
• Multi-Generation Thai-Chinese Families: Wealthy families in Nakhon Sawan are businesspeople familiar with urban lifestyles. According to our data, residents of Nakhon Sawan frequently travel to shop at branches in Bangkok, with Central Ladprao being the most popular, followed by CentralWorld.
• Catchment Area: Over 1,000,000 people, including the population of Nakhon Sawan and nearby provinces such as Kamphaeng Phet, Uthai Thani, Chai Nat, Lopburi, and Phichit.
• Housing Growth: Residential real estate is growing at 6% over 5 years, with an average price of approximately 2.5 million baht.

4) Landmark of Quality Living: A new landmark for quality living.
• Large 2-rai Urban Park: Designed as a Multi-Generation Space for everyone in the family, including a playground, pet park, and the highlight, Longevity Hill, designed as a vertical walkway with a running track and bike track.
• Wellness Zone Design: Within the project, connecting with neighbouring components such as hospitals, including fitness, sports anchors, and beauty services.
• Design Concept: Represents Pak Nam Pho, blending Chinese and Thai culture into various aspects.
• Unique Zones: Over 400 brands, with each zone designed holistically, connecting areas such as the Chinese Village, which includes a food destination, Chinese market, authentic café, and supermarket.
• Retail Magnet: Synergy within the Central Group: Central Department Store, Supersports, PowerBuy, Tops, B2S, Officemate, go! WOW.

Central Nakhon Pathom – The Emerging Eco City: Creating a new city, a large-scale sustainability mixed-use development for the new generation, focusing on sustainability and co-creation spaces for everyone, with a project value of 8.2 billion baht on nearly 100 rai of land, including a shopping center with a GFA of 69,000 square meters, set to open in Q2/2024, a 200-room hotel, condominiums, a housing estate, and a large 4-rai Urban Park.

1) Center of Satellite City: Creating a new city to enhance quality of life.
• A Strategic Move to expand into the western region with Nakhon Pathom as the gateway to nearby provinces such as Ratchaburi and Kanchanaburi.
• A prime location near universities and important places, serving as the city center, meeting customer needs without requiring travel to Bangkok, conveniently accessible via the Bang Yai-Kanchanaburi motorway and Chonburi-Saraburi-Nakhon Pathom motorway.
• The province's strategy to become a Smart City and Eco Industrial Town, creating a balance between economy, industry, environment, and community.

2) Heritage and Nature: A city of historical and natural tourism.
• Heritage: The charm of the old city and the prosperity of the "cradle of civilization" and significant landmarks such as Phra Pathom Chedi. The Central Nakhon Pathom project will enhance the charm and narrative of the city.
• Nature: A city with 35-40% of its area designated as green space, the Central Nakhon Pathom project will also add large green areas to the city.

3) Attractive & Powerful Spenders: A clear target group of the new generation with high income.
• Ranked among the top 10 provinces with high GPP (Gross Provincial Product per capita) over 375,000 baht, showing economic growth.
• Household income: Increased by 5% from last year, approximately 34,000 baht per month.
• Catchment Area: Covering over 1,000,000 people and expanding the new catchment to Ratchaburi and Kanchanaburi.
• Meeting the needs of urban residents during the week, with over 200,000 students and workers in Nakhon Pathom, making it a university hub, representing another key demographic of the city that requires a lifestyle beyond just commuting.
• Catering to tourists and travelers seeking relaxation on weekends, with over 4 million tourists annually, 97% of whom are Thai and 3% foreign.

4) New Urban Landmark: The largest new mixed-use model in the city, integrating semi-outdoor spaces with large green areas.
• The First Urban Park in Nakhon Pathom: A large 4-rai park bringing the success of creating semi-public spaces from Central Chanthaburi here, but in Nakhon Pathom, it will stand out with activity spaces for everyone in the family, a community leisure park, and areas for art & craft and co-creation with students and young co-creators.
• The first sustainable shopping center in Nakhon Pathom: With Green Building standards, featuring sustainable designs such as natural light, solar roofs to reduce energy consumption, and waste management.
• Led by business partners within the Central Group: Including B2S, Office Mate, PowerBuy, Tops Market, Supersports, go! WOW, with other highlight zones such as Pathom Landmark: reflecting the cultural and lifestyle progress of Nakhon Pathom, Pathom Samosorn: an authentic lifestyle food destination with semi-outdoor market space, and Pathom Club as a sport fashion destination featuring sport fashion products, gadgets, fitness, and a running track connecting to the park area at the project's center.

Central Pattana Public Company Limited is committed to building a strong Sustainable Ecosystem with a 5-year investment plan worth 120 billion baht, advancing the "Retail-Led Mixed-Use Development" strategy, reinforcing its strength in developing core businesses, including 50 shopping centers both domestically and internationally, 17 community malls, over 70 residential projects, 13 office buildings, and 37 hotels, while driving towards the future under the brand's vision of "Imagining better futures for all" by creating and developing quality spaces to care for people and communities, as well as the environment, to grow alongside economic progress and drive Thailand forward.